See how Starlight Theatre’s upper-funnel awareness CTV campaign went beyond reach to drive ticket sales, delivering a 96% VTR and 4.5x ROAS.
View-Through Rate (VTR)
Return on Ad Spend (ROAS)
Cost per Action (CTA)
Starlight Theatre, an iconic outdoor performing arts venue based in Kansas City, Missouri, set out to build robust market awareness for its upcoming lineup of live shows. While traditional awareness campaigns excel at broad market reach, the core challenge was translation—converting top-of-funnel engagement into measurable, real-world action without sacrificing campaign efficiency.
To capture the attention of local entertainment enthusiasts, Equativ implemented a high-impact programmatic video strategy across Connected TV (CTV) environments. By pairing top-of-funnel reach with a performance-driven execution framework, the campaign utilized an optimized mix of 15-second and 30-second creatives to sustain viewer interest, maximize engagement, and smoothly guide interested theatre-goers all the way to checkout.
Product
Premium Video & Connected TV (CTV)
Audience
Local live entertainment and Broadway enthusiasts in the Kansas City, Missouri market
Campaign Goals
Drive robust brand awareness across the market while leveraging high-impact 15s and 30s creatives, precise audience targeting, and optimized delivery to maximize engagement and seamlessly guide users toward ticket purchases.
Region
Missouri, United States
The campaign delivered exceptional results, proving that high-impact awareness strategies in premium video environments can naturally drive powerful bottom-line business outcomes.
La plateforme média de bout en bout qui optimise l'attention, la qualité et les résultats
