Where the Open Web Meets AI-Powered Advertising

Move beyond the bidstream.

Connect in minutes. No custom engineering required.

Equativ's MCP server gives your AI agents direct access to global inventory, real-time curation, and programmatic scale, all through a single, secure connection.

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Reimagine Programmatic With Agentic AI

Transform the way you plan, execute, and optimize with intelligent, automated solutions built to drive real impact. Our Agentic AI suite empowers you to move beyond manual workflows, unlocking real-time performance gains and giving you more time to focus on what matters most: strategy, innovation, and measurable results.

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From Prompt to Placement

Découvrez l’avenir « agentic » de la publicité programmatique avec notre agent IA, qui comprend vos briefs, adapte ses recommandations et transforme votre stratégie en exécution.

One prompt, full strategy

A single prompt in Claude can leverage our MCP server to browse use-case catalogs, pull live availability, and draft a multi-channel strategy, all within a single chat interface.

Go beyond the bid

Your agents can autonomously optimize for attention, sustainability (including carbon emissions), or premium CTV performance, so you're always competing on strategy, not just speed.

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Your Agents, Connected to Everything

Designed to help tackle the ongoing attention challenge in today’s CTV landscape, our research-backed Creative Ad Enhancements unlock added value while boosting effectiveness.

Seamless Integration

Connect your preferred AI tools, whether custom GPTs, Claude Projects, or proprietary agency agents, directly to real-time inventory with minimal setup.

Strategy-First Execution

Empower your agents to think beyond individual bids. Optimize budgets and KPIs across the full campaign lifecycle, not just the next millisecond.

Transparent Interactions

Every natural language prompt is translated into a clear, auditable agreement and every action is logged, ensuring full accountability for every dollar spent.

Built-in Brand Safety

Scale with total confidence. Our Human-in-the-Loop architecture ensures you always have the final word, keeping AI efficiency perfectly aligned with your brand standards.

Let's Talk

Curious how the open web meets AI-driven advertising? Get in touch—we’d love to show you how Equativ is building the next era of media.