Equativ’s Premium Inventory And Receptiv's AI Helped Pinnacle Advertising Reduce CPA by 26%

In digital advertising, timing and audience targeting are critical. To enhance their strategy with real-time user receptivity, Pinnacle Advertising teamed up with Receptiv. And, to further scale and amplify results, Receptiv turned to our Maestro by Equativ platform, which allowed them to unlock premium inventory and power a streamlined, high-performance campaign.

By analyzing micro-behaviors and contextual signals, Receptiv’s AI identifies engaged users to help advertisers reduce wasted impressions and boost performance. Pinnacle Advertising reached out to Receptiv to embrace this AI-driven approach to help improve conversions for a major retail client. But to efficiently scale it across the web, they needed access to premium inventory.

Our Maestro by Equativ platform provided the perfect solution. By tapping into our self-service platform, Receptiv gained seamless access to a wide array of premium inventory sources. Maestro by Equativ made it easy for Pinnacle Advertising to integrate Receptiv’s engaged audience segments, enabling efficient targeting at scale. The platform’s intuitive interface and real-time insights allowed the team to optimize performance quickly—without sacrificing control or efficiency.

And, the results were impressive. Within just three months, Pinnacle Advertising saw a 26% reduction in Cost Per Acquisition (CPA) when targeting Receptiv’s engaged user segments compared to their broader campaigns. This performance validated both the power of Receptiv’s AI and the critical role our inventory and tools played in delivering it effectively.

“By targeting Receptiv’s engaged users, we have achieved a significant reduction in our CPA on the Maestro by Equativ platform within just three months, when compared to the Non-Receptive users,” said Michael Magnussen, CEO of Pinnacle Advertising.

For Receptiv, the collaboration highlighted the value of working with a tech partner that can offer both quality inventory and operational agility. As CEO, David Jacobs said, “Equativ continues to be a valuable partner in activating Receptiv’s targeting technology across premium inventory to deliver impactful campaigns for Pinnacle Advertising. Their Maestro by Equativ platform allowed us to access relevant inventories, and the team provided a great service to deliver our ads to our own segments of receptive users.”

When brands combine intelligent targeting with access to premium inventory, the results speak for themselves. This partnership demonstrates how AI-driven insights and strategic media buying can work together to drive measurable outcomes.