Discover how Equativ Brazil, Diamond Films, and Vibezz redefined film advertising with an immersive digital experience for A Vida de Chuck, achieving exceptional engagement, click-through rates, and video completion, while saving 1.34 tons of CO₂.
To be truly effective, advertising must tell a story. Ahead of the Latin American release of A Vida de Chuck, our team in Brazil joined forces with Diamond Films and Vibezz to transform a traditional movie campaign into an immersive, digital experience that captured the film’s emotional depth.
Diamond Films, the award-winning entertainment studio behind Everything Everywhere All at Once, The Whale, and Hereditary, partnered with our team in Brazil to leverage our exclusive Showtime rich media format to introduce A Vida de Chuck to Latin American audiences through an innovative, emotionally resonant campaign.
The goal was to capture audiences’ attention through a creative, immersive experience that went beyond traditional trailers. The campaign invited users to explore A Vida de Chuck’s universe directly within the ad — from key scenes and exclusive images to local cinema sessions. Designed for cinematic quality and powered by technology five times faster than standard HTML5 creatives, the format ensured a seamless, high-performance experience across all devices.
Through contextual targeting and a network of premium publishers, the campaign reached film enthusiasts in environments aligned with the movie’s themes, amplifying impact and authenticity.
Adapting the introspective tone of A Vida de Chuck into an interactive format required a balance between artistry and performance. Working with Vibezz and Diamond Films, we ensured the ad remained visually rich yet lightweight. Our Showtime technology enabled fast loading and intuitive interactivity. At the same time, contextual AI matched the creative to relevant content — from Drama and Mystery to Transformation and Premiere — maximizing both engagement and relevance.
At Vibezz, we were extremely pleased with the results of the Showtime connection campaign!
The format represented a true creative challenge, developed hand in hand with the Equativ team, aiming to make the consumer journey simpler and more engaging by offering a smart solution that reduces the difficulties of the paradox of choice in consumption. Without a doubt, a great innovation for the entertainment market!
Luis Fillipe Gonçalves da Silva - Head of Media at Vibezz
The campaign not only resonated emotionally but also exceeded performance expectations across multiple key metrics:
By merging emotion, innovation, and sustainability, this collaboration set a new benchmark for digital storytelling. The success of A Vida de Chuck shows how our creative formats, contextual intelligence, and sustainable technology drive measurable, meaningful impact.
Discover how our Showtime format and sustainable media solutions can elevate your brand storytelling. Get in touch with our team to learn more.
Summary
En tant que Director of Marketing and Communications chez Equativ, Amy dirige les stratégies de contenu, de médias sociaux et de relations publiques propres à l'entreprise. En collaboration avec les parties prenantes de l'ensemble de l'organisation, elle écrit sur des sujets allant des innovations en matière de produits d'Equativ aux tendances générales de l'industrie.
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