Meet the Equativ Analytics Team, the data-driven minds turning insights into impact. With curiosity, innovation, and teamwork, they deliver insights that drive smarter decisions company-wide.
At Equativ, our Analytics Team turns data into action. We provide powerful business intelligence tools and insights that help every department work smarter, move faster, and unlock new revenue opportunities. Whether it’s analyzing trends, refining strategies, or uncovering new growth potential, our work fuels smarter decisions across the company.
The Analytics Team plays a key role in driving Equativ’s mission to deliver better and smarter advertising for both Demand and Supply. By transforming complex data into clear, actionable insights, we help our teams make confident, informed choices. Through our data-driven recommendations, which range from optimizing technical setups to uncovering new business opportunities, we ensure that every connection between buyers and publishers creates maximum value.
One of the team’s proudest recent achievements is a custom-built dashboard that compares all signals between incoming Ad Calls and outgoing BidRequests. It might sound technical, but it has been a game-changer. This tool gives teams deep visibility into what is really happening in our systems, helping identify inefficiencies and uncover new opportunities. With this data, teams can focus on what truly drives results and share those insights with clients to help them grow.
Right now, the team is exploring the potential of AI to make data more accessible for everyone, even non-technical teams. We’re currently developing a Slack bot that will allow anyone to ask data questions in plain language and receive answers directly in Slack. It is a perfect example of how innovation can make work faster, smarter, and a lot more fun.
Curious, knowledgeable, and fun, the Analytics Team acts as a true business partner for our internal clients, collaborating across departments and diving into new topics every quarter. The mix of technical and business challenges keeps our work dynamic and exciting, and there is always something new to learn.
As a global team, we combine diverse perspectives and experiences to strengthen collaboration and inspire creativity. Our diversity helps us approach problems from different angles and develop innovative solutions that truly make an impact. This blend of curiosity, teamwork, and expertise is what makes being part of the Analytics Team so rewarding.
And for anyone who thinks analytics is just about pulling data, I promise it is so much more. We turn information into insights, insights into action, and action into real results for Equativ and our partners.
Our Meet the Department series is a monthly look at the teams behind the campaigns, giving you a peek behind the curtain at the people who make it all happen. Each month, we'll introduce you to a new team, sharing fun facts about the team, some of their key accomplishments, and insights on what makes them tick. Stay tuned to meet our University team next month!
Summary
Romain Bruguière serves as the Senior Director of Analytics and FP&A at Equativ, where he leads initiatives that turn data into strategic insights. Overseeing both business intelligence and financial planning, Romain plays a key role in driving smarter decision-making across the company. With a focus on connecting data, performance, and strategy, he ensures teams have the tools and insights they need to optimize operations, uncover opportunities, and accelerate growth.
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