CMI Media Group Leverages GreenPMP+™ to Drive Sustainable Performance

Campaign Overview

CMI Media Group's adoption of GreenPMP+™ represents a pivotal step in its journey toward achieving Net Zero emissions by 2040. By integrating sustainability into its digital advertising strategy, CMI not only reduces carbon emissions but also enhances campaign performance, demonstrating that environmental responsibility and business success can go hand in hand.

Results

Equativ’s GreenPMP+ not only advanced CMI Media Group’s sustainability goals but also outperformed standard media in key performance metrics.

Performance enhancement: By removing inefficient placements and including only high performing curated inventory, increased ad performance.

• 48% increase in CTR versus Regular media performance
• 39% increase in VCR versus Regular media performance
• 16% reduction on the average campaign CPM versus Regular media performance

Emissions reduction: GreenPMP+ directly reduced carbon emissions by eliminating problematic ad placements and removing sites with unnecessarily high emissions. 

• Average reduction of -14% of total campaign emissions versus the US benchmark
• Average reduction of -48% of total emissions for banner impressions versus the US benchmark