Discover how Dentsu and Equativ’s CTV campaigns achieved double the industry average brand lift, 98%+ view-through rates, and sustainable, cross-platform delivery.
uplift in brand perception (double the average)
increase in VCR
Dentsu partnered with Equativ to drive successful Connected TV (CTV) advertising campaigns for their clients across multiple industries, including FMCG and Fashion.
Product
CTV
Audience
Interests, Demographics, Languages, Content Metadata, Contextual
Campaign Goals
Region
UK
Dentsu’s partnership with Equativ on CTV campaigns delivered measurable brand lift, exceptional engagement, and operational efficiency.
Brand impact: Across multiple industries, the campaigns achieved an 8% uplift in brand perception among the exposed audience—double the industry average—demonstrating the impact of premium CTV delivery on audience sentiment and recall.
Performance enhancement: The campaigns consistently maintained a view-through rate above 98%, ensuring maximum exposure and message retention. Exclusive CTV placements in premium living room environments further elevated engagement.
Operational efficiency: Equativ provided Deal IDs usable across multiple DSPs, including The Trade Desk (TTD) and DV360, streamlining activation and improving cross-platform consistency.
By uniting premium inventory access with sustainable buying practices through GreenPMPs™, dentsu was able to reduce environmental impact while delivering high-quality performance and brand outcomes for its clients.
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