Master the future of media buying with our 2026 guide to programmatic curation. Learn how to scale ROI using Agentic AI, curated marketplaces, and sustainable SPO.
The digital advertising ecosystem in 2026 has reached a definitive crossroads. While the hard deprecation of third-party cookies was replaced by Google’s "User Choice" model, the practical result is a landscape defined by significant signal loss and fragmentation.
As addressability via traditional identifiers becomes the exception rather than the rule, programmatic curation has evolved into the primary architecture for high-performance media trading.
By shifting strategic control to the supply side, curation enables market participants to operate within purpose-built, high-signal environments that respect consumer choice while maintaining advertiser scale.
Orchestrate your campaigns to deliver your best performance.
Summary
As Content Marketing Manager at Equativ, Roberta manages and executes a wide range of content initiatives, including social media, PR, blog posts, SEO/GEO, and case studies. She also supports event coordination across Italy and Spain. On the Equativ blog, she authors and collaborates on pieces ranging from product innovations to industry trends, with a specialized focus on the CTV landscape.
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