Equativ Launches Shoppable Ads to Bring Brands Closer to the Point of Purchase

Shoppable Ad format turns brand storytelling into measurable results, creating seamless consumer experiences across CTV, video, display, and mobile.

NEW YORK – October 28, 2025 – Equativ, the leading independent media platform, today announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads connect consumers directly to the point of purchase—transforming brand storytelling into measurable action. 

‍

Powered by unique Creative Enhancement technology, which dynamically optimizes ad assets for impact, engagement, and performance across all environments, it ensures that creative executions are both visually compelling and conversion-ready, allowing brands and retailers to reach consumers at the precise moment of purchase intent.

“Consumers are telling us they want simplicity, speed, and relevance in every part of their digital experience,” said Claude Spasevski, SVP of Data and Retail Media at Equativ. “Our Shoppable Ads deliver exactly that by merging creativity and commerce in one unified experience. They allow brands to tell their story and close the loop in a single format to meet shoppers where they’re most inspired and turn attention into action. This launch marks a major step toward a more connected, outcome-driven future for digital advertising.”

With the addition of shoppable ads, Equativ Retail now offers retailers a full-funnel retail media solution, building on last year's launch of Equativ Retail Media with full on-site and off-site capabilities and the acquisition of Kamino Retail. 

Consumer Trends Powering the Launch

Timed strategically with the 2025 holiday shopping season, the launch coincides with Equativ’s new global consumer research report, From Ad to Cart: Unwrapping Holiday Shopping and Shoppable Ad Trends.  The study highlights a major shift in consumer behavior toward interactive, purchase-ready experiences, reinforcing the need for brands to deliver ads that do more than capture attention.

• 22% are more likely to engage with an online ad when it features a product they might buy.
• 29% pay more attention to online ads during the Holiday season.
• 81%  plan to spend at least as much as they did last year.
• 34% plan to start holiday shopping as early as October.
• 41% compare prices online before purchasing, and 72% prefer shopping through retailer sites rather than directly from brands.
• 33% cite Instagram and Facebook as their go-to platforms for discovering holiday gift ideas.

These insights highlight the growing consumer appetite for convenient, interactive, and commerce-driven experiences, creating a unique opportunity for brands to build deeper connections with their customers. 

 "The success of our consolidated European retail offering, powered by our proprietary technologies, has paved the way for our launch of Equativ Retail Media in the United States, a market poised for significant growth with retail media spending expected to double by 2029," concludes Claude Spasevski.