This unique ad format connects consumers directly to the point of purchase, driven by Creative Enhancement technology and consumer trends for interactive, commerce-driven experiences.
Shoppable Ad format turns brand storytelling into measurable results, creating seamless consumer experiences across CTV, video, display, and mobile.
NEW YORK – October 28, 2025 – Equativ, the leading independent media platform, today announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads connect consumers directly to the point of purchase—transforming brand storytelling into measurable action.
%20(1).gif)
Powered by unique Creative Enhancement technology, which dynamically optimizes ad assets for impact, engagement, and performance across all environments, it ensures that creative executions are both visually compelling and conversion-ready, allowing brands and retailers to reach consumers at the precise moment of purchase intent.
“Consumers are telling us they want simplicity, speed, and relevance in every part of their digital experience,” said Claude Spasevski, SVP of Data and Retail Media at Equativ. “Our Shoppable Ads deliver exactly that by merging creativity and commerce in one unified experience. They allow brands to tell their story and close the loop in a single format to meet shoppers where they’re most inspired and turn attention into action. This launch marks a major step toward a more connected, outcome-driven future for digital advertising.”
With the addition of shoppable ads, Equativ Retail now offers retailers a full-funnel retail media solution, building on last year's launch of Equativ Retail Media with full on-site and off-site capabilities and the acquisition of Kamino Retail.
Timed strategically with the 2025 holiday shopping season, the launch coincides with Equativ’s new global consumer research report, From Ad to Cart: Unwrapping Holiday Shopping and Shoppable Ad Trends. The study highlights a major shift in consumer behavior toward interactive, purchase-ready experiences, reinforcing the need for brands to deliver ads that do more than capture attention.
These insights highlight the growing consumer appetite for convenient, interactive, and commerce-driven experiences, creating a unique opportunity for brands to build deeper connections with their customers.
"The success of our consolidated European retail offering, powered by our proprietary technologies, has paved the way for our launch of Equativ Retail Media in the United States, a market poised for significant growth with retail media spending expected to double by 2029," concludes Claude Spasevski.
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory and audiences with advanced curation and cutting-edge ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, Equativ combines global scale with deep local expertise.
The End-to-End Media Platform Powering Attention, Quality and Outcomes
