Improving Campaign Performance Through Research-Backed Ad Enhancements

With over 12 years of research into human cognition and consumer behavior behind us, we understand how people interact with media and have proven that ads perform better when they match consumer preferences.

We took these consumer insights into account and paired them with our understanding of advertiser goals to create an innovative omnichannel suite of ad enhancements focused on delivering exceptional results.

CTVVideoDisplayNative

When Your Creatives Stand Out, Consumers Pay Attention

Our innovative ad enhancements are simple to integrate and will make your creatives shine, leading to:

Greater attention

Higher performance

More efficient pricing

CTV Ad Enhancements

Increase the performance of your CTV ad campaigns. Research confirms our CTV ad enhancements improve attention.

  • 52% lift in attention
  • Instantly with no extra work
  • No added cost to your CTV CPM

Discover our CTV Enhancement Suite:

CTV Ad Enhancements

Increase the performance of your CTV Ad Campaigns

Research confirms our CTV ad enhancements improve attention.

  • 52% lift in attention
  • Instantly with no extra work
  • No added cost to your CTV CPM

Discover our CTV Enhancement Suite:

CTV Ad Enhancements

Increase the performance of your CTV Ad Campaigns

Research confirms our CTV ad enhancements improve attention.

  • 52% lift in attention
  • Instantly with no extra work
  • No added cost to your CTV CPM

Discover our CTV Enhancement Suite:

CTV Ad Enhancements

Increase the performance of your CTV Ad Campaigns

Research confirms our CTV ad enhancements improve attention.

  • 52% lift in attention
  • Instantly with no extra work
  • No added cost to your CTV CPM

Discover our CTV Enhancement Suite:

CTV Custom
CTV Countdown Overlay
CTV Sports Ticker
CTV Weather Overlay

Video Ad Enhancements

Video Ad Enhancements improve awareness and comprehension. 72% of consumers mostly watch videos on mute. However, less than 10% of video ads include captions.

  • Automatically add headlines or captions in the headline space
  • 37% increase in comprehension on average
  • 35% increase in awareness on average

Discover our Video Enhancement Suite:

Video Ad Enhancements

Video Ad Enhancements Improve Awareness & Comprehension

72% of consumers mostly watch videos on mute. However, less than 10% of video ads include captions.

  • Automatically add headlines or captions in the headline space
  • 37% increase in comprehension on average
  • 35% increase in awareness on average

Discover our Video Enhancement Suite:

Video Ad Enhancements

Video Ad Enhancements Improve Awareness & Comprehension

72% of consumers mostly watch videos on mute. However, less than 10% of video ads include captions.

  • Automatically add headlines or captions in the headline space
  • 37% increase in comprehension on average
  • 35% increase in awareness on average

Discover our Video Enhancement Suite:

Dynamic Video Captions
Video Headlines
Video Countdown

Display Ad Enhancements

Research Confirms Attention is Focused on the Headline Space

Research confirms attention is focused on the headline space. Our enhanced display ads perform better than standard ads.

  • 2.5x lift in comprehension
  • 1.9x higher CTR compared to standard banner ad
  • No additional trafficking or creative steps

Discover our Display Enhancement Suite:

Display Ad Enhancements

Research Confirms Attention is Focused on the Headline Space

Research confirms our enhanced display ads perform better than standard ads.

  • 2.5x lift in comprehension
  • 1.9x higher CTR compared to standard banner ad
  • No additional trafficking or creative steps

Discover our Display Enhancement Suite:

Display Ad Enhancements

Research Confirms Attention is Focused on the Headline Space

Research confirms our enhanced display ads perform better than standard ads.

  • 2.5x lift in comprehension
  • 1.9x higher CTR compared to standard banner ad
  • No additional trafficking or creative steps

Discover our Display Enhancement Suite:

Display Countdown
Display Headlines
Native Display

Native Ad Enhancements

Built on technology that pioneered native advertising. Our proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

  • Better matches ads to the fonts, colors and sizes of each site
  • 2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Ad Enhancements

Built on Technology that Pioneered Native Advertising

Our proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

  • Better matches ads to the fonts, colors and sizes of each site
  • 2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Ad Enhancements

Built on Technology that Pioneered Native Advertising

Our proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

  • Better matches ads to the fonts, colors and sizes of each site
  • 2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Ad Enhancements

Built on Technology that Pioneered Native Advertising

Our proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

  • Better matches ads to the fonts, colors and sizes of each site
  • 2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Carousel
Native Display
Native Scroller
Native Cinemagraph
Advertiser Solutions
CTVRetail MediaCreative SolutionsCuration PlatformAddressability
Publisher Solutions
Monetization / SSPCTV Ad ServerRetail Media

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