Learn how a top US telco slashed ad emissions by 55.8% with Equativ's GreenPMPs™, achieving an 80% VCR and 355M impressions by engaged users while cutting costs.
Video Completion Rate (VCR)
CPM
Total reduction in carbon emissions
In a strategic move to harmonize digital excellence with corporate responsibility, a leading U.S. broadband provider integrated Equativ’s GreenPMPs™ into its 2025 media strategy. The initiative focused on a triple-mandate: reducing the brand's carbon footprint, elevating engagement metrics, and maximizing media spend efficiency through rigorous Supply Path Optimization (SPO).
By prioritizing a curated marketplace of premium, low-emission inventory and filtering out carbon-intensive, low-value placements, the brand successfully decarbonized its always-on digital presence. Far from being a "sustainability tax," this shift toward direct, high-quality supply paths delivered a significant performance advantage. By eliminating the hidden costs of inefficient intermediaries, the campaign reduced both CPMs and CPSVs, proving that sustainable paths are often the most cost-efficient.
The campaign delivered high-impact results across 355M impressions, demonstrating that carbon accountability and high-yield are not mutually exclusive. The outcome proves that reducing emissions goes hand-in-hand with smarter, more transparent advertising that drives higher value for every dollar spent.
Product
GreenPMPs™
Audience
Contextual Deal IDs, including Movers/Residential segments and Small Business environments
Campaign Goals
Region
US
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