Research Highlights

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

June 1, 2026

Discover how to capture attention in today’s distracted sports viewing landscape with high-impact ad enhancements. Learn to design dynamic, fan-first creative that drives engagement, recall, and performance.

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

April 1, 2026

Discover how silent-first viewing habits in Europe and captions-driven engagement in the U.S. are reshaping video strategies.

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

November 6, 2025

Discover your blueprint for full-funnel fan engagement in the biggest sports year yet. The 2026 Sports Playbook helps brands connect with fans before, during, and after the game through immersive, emotionally resonant, and data-driven media strategies.

All Research

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

June 1, 2026

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

April 1, 2026

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

November 6, 2025

[Infographic] From Ad to Cart: How Holiday Shoppers Click, Compare, and Buy in 2025

October 24, 2025

[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape

September 10, 2025

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

September 26, 2023

[Guide] How Attention Prevails In The Future of Advertising Report With ExchangeWire

August 2, 2023

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

August 2, 2023

Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut

May 3, 2023

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

October 26, 2022

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

July 30, 2021

Cannes 2026

A 2026 Guide to Programmatic Curation & Curated Marketplaces

Research Highlights

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

All Research

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

[Infographic] From Ad to Cart: How Holiday Shoppers Click, Compare, and Buy in 2025

[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape

[Guide] Programmatic Curation: How to Unlock Smarter, More Scalable Advertising

Future-Proofing Adtech Partnerships

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Spotlight on the US Luxury Market

The Cookieless Present: Our Insights On Identity

PAC Guide: A Framework for Optimizing Ad Spend

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

[Guide] How Attention Prevails In The Future of Advertising Report With ExchangeWire

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Resources

About Us