Research Highlights

[Infographic] The Agentic Shift: AI for Operational Scale in AdTech

June 11, 2026

New research reveals how advertising professionals view agentic AI—closing the execution gap, where they trust automation most, and why human oversight and orchestration define its future.

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

June 1, 2026

Discover how to capture attention in today’s distracted sports viewing landscape with high-impact ad enhancements. Learn to design dynamic, fan-first creative that drives engagement, recall, and performance.

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

April 1, 2026

Discover how silent-first viewing habits in Europe and captions-driven engagement in the U.S. are reshaping video strategies.

All Research

[Infographic] The Agentic Shift: AI for Operational Scale in AdTech

June 11, 2026

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

June 1, 2026

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

April 1, 2026

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

November 6, 2025

[Infographic] From Ad to Cart: How Holiday Shoppers Click, Compare, and Buy in 2025

October 24, 2025

[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape

September 10, 2025

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

September 26, 2023

[Guide] How Attention Prevails In The Future of Advertising Report With ExchangeWire

August 2, 2023

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

August 2, 2023

Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut

May 3, 2023

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

October 26, 2022

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

July 30, 2021

Cannes 2026

A 2026 Guide to Programmatic Curation & Curated Marketplaces

Research Highlights

[Infographic] The Agentic Shift: AI for Operational Scale in AdTech

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

All Research

[Infographic] The Agentic Shift: AI for Operational Scale in AdTech

[Guide] The Creative Edge: Winning Fans With High-Impact Ad Enhancements

[Guide] The Silent Shift: Decoding Muting Habits & Caption Culture in the US and Europe

[Guide] The 2026 Sports Playbook: Win the Year of the Fan

[Infographic] From Ad to Cart: How Holiday Shoppers Click, Compare, and Buy in 2025

[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape

[Guide] Programmatic Curation: How to Unlock Smarter, More Scalable Advertising

Future-Proofing Adtech Partnerships

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Spotlight on the US Luxury Market

The Cookieless Present: Our Insights On Identity

PAC Guide: A Framework for Optimizing Ad Spend

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

[Guide] How Attention Prevails In The Future of Advertising Report With ExchangeWire

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Resources

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