Culture — Equativ

Our Shared Values

We embrace these values to create a workplace culture that fosters creativity, mutual respect, and a sense of purpose.

Be Brave

Empower everyone
Lead by trust & autonomy
Promote ownership
Strive for continuous improvement

Be Thoughtful

Encourage work-life balance
Promote DE&I
Cultivate a friendly environment
Operate with integrity & transparency

Be Stronger Together

Encourage collaboration
Promote global programs
Celebrate team successes
Miximize synergies between teams

Meet Our People!

At Equativ, our technology runs on talent — and our people are the heart of everything we do. From bold thinkers to hands-on builders, our team is a global force dedicated to reshaping the future of advertising. Get to know a few of the passionate individuals who bring Equativ’s vision to life.

Isabella

With over six years of experience in digital advertising and operational leadership, Isabella is the Head of Demand Operations at Equativ. Based in New York, she partners with cross-functional teams—including Sales, Product Development, Finance, Marketing, and Engineering—to optimize workflows, enhance operational efficiency, and drive strategic growth. Passionate about streamlining processes, she focuses on creating scalable solutions that improve collaboration and performance.

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Fabio

Fabio has been with Equativ for over 14 years and currently serves as the Director of Tech Ops, overseeing a team of Solution Architects across the Americas. He is based in New York and, since 2015, he has driven technical leadership, presales and solutions engineering, RFP management, client post-sales support, product roadmap development, IAB engagements on new industry standards, and client revenue optimization initiatives, contributing to considerable revenue growth. He has also implemented global onboarding frameworks and stacked hundreds of ad tech trainings, supporting the growth of our US operations from the launch of our NYC office as a small team to over 100 people today.

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Karina

Karina is a Senior Sales Enablement Manager at Equativ, bringing expertise built over a decade of experience in sales training and enablement. Joining Equativ through our merger with Sharethrough, she has been instrumental in developing strategies that empower Equativ’s sales teams to excel in a rapidly evolving programmatic advertising landscape. Based in New York, her focus includes optimizing training programs, streamlining sales processes, and enhancing sales presentations for maximum impact.

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