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Data

Everything You Need to Know About Retail Media in 2025: A Comprehensive Guide

Amy Bornong

Director of Marketing and Communications

September 1, 2025

Q&A: Breaking Down Intent Targeting With Nano Interactive

Amy Bornong

Director of Marketing and Communications

November 14, 2024

Q&A: Digging Into Sports Fan Data With Sports Innovation Lab

Amy Bornong

Director of Marketing and Communications

November 1, 2024

All Articles

Director of Marketing and Communications

Political Advertising: Target Digital Consumers When It Matters

Director of Marketing and Communications

Leverage the Power of Sports to Connect With Fans

Director of Marketing and Communications

Smart's Inventory is Now Automatically Synched with DV360 Buyer Seats

Antoine Verselder

Product Marketing Manager

How Private Marketplaces Increase Transparency and Performance

January 31, 2022

Director of Marketing and Communications

Five Things We're Watching in Programmatic Advertising for 2022

December 27, 2021

Director of Marketing and Communications

Ad Tech's Challenge: Authentically Engaging the U.S. Hispanic Market

October 1, 2021

Why You Should Care About ID-Less Inventory

September 17, 2021

Director of Marketing and Communications

Seeing Through The Smoke: How CBD And Cannabis Advertisers Can Find Digital Allies

September 16, 2021

Director of Marketing and Communications

Black Friday: Kick-Off to the Holiday Shopping Season

August 18, 2021

Director of Marketing and Communications

Custom Semantic Contextual Targeting: A Cookieless Alternative for Niche Targeting

Director of Marketing and Communications

Back to School 2021: Adapting to Shifting Shopper Habits

Director of Marketing and Communications

Five Ways Publishers Can Prepare for a Privacy Compliant Future

Director of Marketing and Communications

Semantic Contextual Targeting: Back and Better Than Ever

Lucie Laurendon

Product Marketing Director, Supply and emerging channels

Smart's Inventory is Now Compatible With Google Audiences

Director of Marketing and Communications

Tackle Cookie Deprecation With Semantic Contextual Targeting

Cookieless Programmatic Transactions: Spotlight on Alternative User Identifiers

Director of Marketing and Communications

How to Monetize Your Non-Consented Traffic

Director of Marketing and Communications

No Cookies? No Problem. The Future of a New Consent Economy Era

February 12, 2021

Camille Bauduin

Senior Product Marketing Manager

How Programmatic Advertising Can Support Brands This Holiday Season

December 7, 2020

Director of Marketing and Communications

How Smart and seedtag Can Help You Leverage Semantic Contextual Targeting in Times of Crisis and Beyond

November 1, 2020

Advertisers and Publishers, define your ideal marketing strategy with 1st, 2nd and 3rd party data

Why it's time to reconsider the Semantic Contextual targeting in your marketing strategy?