Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.
Advertisers can now apply Google’s Audience Segments (affinity, in-market audiences) to their campaigns in Display & Video 360 and buy on Smart inventory.
This integration works for:
Buyers who have added Google’s Audience Segments to their campaigns will now be able to buy on Smart inventory. All you need to do is share the news and remind them to enable Smart as an exchange in the DV360 interface.
This feature will increase scale and reach to better achieve campaign goals and is available for:
Our team is continuously working together with Display & Video 360 to unlock new opportunities that help advertisers and publishers best reach their goals.
As Head of Product Marketing for Supply and Emerging Channels at Equativ, Lucie has an extensive background in ad tech. She is a frequent speaker at industry events and was named Best Leader in Marketing by Women in Marketing in 2024.
