Discover how a top US retailer drove +472K store visits across 12,000 locations using Equativ’s geo-personalized DCO to scale localized display and video ads.
Incremental store visits
Incremental lift in store visits
OLV Video Completion Rate
A prominent US convenience store chain sought to increase in-store foot traffic by activating more than 12,000 locations with personalized promotions. The primary objective was to drive store visits at scale while maintaining a simple and efficient production process.
To achieve this, Equativ implemented a scalable, geo-personalized strategy delivered across Display and Online Video (OLV) formats. By utilizing Dynamic Creative Optimization (DCO) supported by SofiaPulse, the team activated the entire retail footprint using just 10 ad tags. This enabled 12,000+ unique variations personalized by geographic location, price point, and specific promotions without requiring additional manual effort. To validate the campaign's effectiveness, Equativ partnered with InMarket to conduct a comprehensive foot traffic study measuring incremental store visits.
Product
Creative Enhancements
Audience
Geo-targeting, users targeted based on their location and proximity to stores
Campaign Goals
Region
US
The campaign achieved massive reach and high engagement by delivering relevant, localized content across premium apps and sites.
The use of dynamic, location-based creative significantly outperformed static units, driving the greatest volume of projected and incremental visits for the brand.
The End-to-End Media Platform Powering Attention, Quality and Outcomes
