In the fall of 2024, Montreal-based leading travel brand Air Transat approached Equativ to manage a display advertising campaign for an upcoming Cyber Monday flight sale.
Click-Through-Rate (CTR)
Cost-Per-Click (CPC)
Increase in engagement
In the fall of 2024, Montreal-based leading travel brand Air Transat approached Equativ to manage a display advertising campaign for an upcoming Cyber Monday flight sale. Since the campaign was only set to run for a few days across one of the largest shopping events of the year, it was imperative that Air Transat was able to build a sense of urgency, increase their CTRs and convert sales in both an efficient and effective manner.
To effectively manage advertising spend for their client while boosting user reach, and ensuring a sense of urgency, Equativ leveraged their Display Countdown Enhancement to target consumers with high intent for travel, particularly interested in flight tickets to Southern and European destinations.
Backed by consumer research, Equativ’s Display Countdown is proven to boost attention and awareness.
Product
Display Countdown
Audience
N/A
Campaign Goals
Region
Canada
Air Transat’s Cyber Monday campaign, powered by Equativ, delivered exceptional results, exceeding expectations in both engagement and cost efficiency.
Performance Enhancement:
Urgency & Impact:
The combination of urgency, attention, and precision targeting enabled Air Transat to stand out during one of the most competitive sales weekends of the year, ultimately driving more conversions and sales.
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