INV Medios partnered with Equativ to scale a high-impact CTV campaign using Maestro Activation, improving efficiency and control through a fully self-service, data-driven workflow.
VTR
Impressions
INV Medios, a leading communication agency known for optimizing digital performance through data-driven strategy, partnered with Equativ to streamline and scale a major CTV campaign for a public sector client.
To meet their objective of improving efficiency, transparency, and control across all stages of campaign execution, INV Medios leveraged Maestro Activation — Equativ’s fully self-service tool for campaign setup, trafficking, optimization, and reporting.
Using Activation, the agency was able to consolidate creative asset management, media planning, and execution into one intuitive interface, eliminating unnecessary intermediaries and strengthening the link between strategy, buying, and performance. The solution enabled faster launches, smarter optimizations, and a more transparent connection to direct premium supply.
Product
Maestro Activation
Audience
Public Sector Audiences
Campaign Goals
Region
Latin America
INV Medios’ adoption of Activation by Maestro delivered outstanding performance and operational gains for their public sector client.
The campaign achieved:
Maestro Activation by Equativ allowed INV Medios to:
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