In August 2025, Diamonds launched the digital campaign for A Vida de Chuck across Brazil in collaboration with Equativ, leveraging its exclusive Showtime rich media format.
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In August 2025, Diamonds launched the digital campaign for A Vida de Chuck across Brazil in collaboration with Equativ, leveraging its exclusive Showtime rich media format. The objective was to capture audiences’ attention with a creative experience that went beyond traditional trailers —allowing users to explore key scenes, images, and movie sessions directly within the ad.
The Showtime format was engineered to deliver a cinematic-level experience while optimizing speed and interactivity. It loads up to 5x faster than standard HTML5 creatives, ensuring frictionless engagement on both desktop and mobile. Through Equativ’s advanced contextual targeting and premium publisher network, the campaign was distributed across major media portals including Omelete, Adoro Cinema, Globo.com, Catraca Livre, and Terra.
Product
Showtime
Audience
N/A
Campaign Goals
Region
Brazil
The A Vida de Chuck campaign delivered outstanding results, highlighting the synergy of creativity, contextual precision, and sustainable media strategy.
Performance enhancement: The campaign achieved:
Emissions reduction: The campaign saved 1.34 tons of CO■ (Scope3 verified), the equivalent to the
emissions from six round-trip flights from São Paulo to Rio de Janeiro or fully charging 3.6 million smartphones.
These results proved that creative innovation, sustainability, and contextual intelligence can redefine film marketing performance in Latin America.
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