Discover how video is redefining retail media. Learn why this performance engine captures attention, boosts engagement, and drives stronger business results across the full shopper journey.
The buzz around video in retail media has been growing for years, but the data we collected for our recent presentation at the Programmatic Spain event in Madrid made one thing unmistakably clear: video is redefining how retailers, brands, and adtech player think about impact.
Digital advertising has been challenged by one thing: people now have more content in front of them than at any point in history and have far less attention for anything that doesn't hold their attention. That tension has pushed the entire adtech industry to rethink how brands communicate, how formats work, and what actually influences a decision. In the middle of all this change, one format has steadily moved to the top.
Video is becoming the center of gravity in adtech because it consistently captures attention and makes information easier to process. People retain 95% of a message when it's delivered through video versus about 10% with text. Add to that the performance uplift video brings: 6× more engagement than images and up to 47% higher CTRs than static ads, and the creative shift becomes obvious.
Retailers feel this pull too. It's no surprise that 66% of retail media buyers plan to increase video spend. Shoppers want richer context, brands need space to communicate value, and retailers want formats that lift both engagement and sales. Video fits that intersection naturally. It strengthens the customer journey rather than interrupting it, and it works across the full funnel because it bridges brand storytelling with lower-funnel action.
In retail media, video is no longer just content. It's becoming a real growth engine, uniting customer engagement with measurable business impact. Product pages with video see around a 20% conversion uplift, and across the rest of the journey, video consistently boosts attention, recall, and shopping intent. Together, these touch points show how video strengthens the entire shopper experience from discovery to evaluation to the moment of purchase.
When video enters that space, a few things happen:
What this really shows is that video is no longer a simple storytelling tool, it is a performance engine. It's where creativity meets commerce, turning every touchpoint into an opportunity to drive real impact.
With the right data activation, flexible delivery across onsite and offsite environments, and strong measurement in place, brands can transform video into meaningful retail media outcomes at scale.
As retail media matures, the winning brands will be the ones who blend storytelling with clear results. Video makes that possible, and our technology, paired with our retail integrations, offers one of the most effective ways to drive attention, boost performance, and deliver stronger business results across the full shopper journey.
Summary
As a Product Marketing Associate in our Paris office, Diva supports the product marketing team with a focus on supply and emerging channels. She is also pursuing a Bachelor's in Business Administration and Management at ESSEC Business School.
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