Receptiv is an ambitious AI-suite focusing on delivering ads to users identified as “receptive” to the advertiser’s message when they see it.
Reduction in CPA
Receptiv is an ambitious AI-suite focusing on delivering ads to users identified as “receptive” to the advertiser’s message when they see it. By analyzing micro-patterns to define the receptivity of each user, Receptiv delivers maximum campaign efficiency and effectiveness. Their partner Pinnacle Advertising turned to them to optimize their digital strategy focusing on conversion by delivering ads to "receptive" audiences for a major retail client.
In 2025, Receptiv turned to Equativ’s services to access the premium inventories needed to leverage their technology and target “receptive” users for their online campaigns. The use of the self-service platform allowed them to target highly-relevant audiences, at scale, with a clear view and great control.
Product
Maestro
Audience
Receptiv "receptive" users
Campaign Goals
Region
Global
Receptiv’s Technology resulted in Pinnacle Advertising achieving a 26% reduction in their CPA when targeting "receptive" users online using Equativ’s premium inventories.
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