Agentic AI & the Future of Media

You’re invited to a special Lunch & Learn hosted by Equativ and the IAB Tech Lab, exploring one of the most important topics shaping our industry today: Agentic AI & the Future of Media.

Our own Curt Larson, Chief Innovation Officer, will join Jill Wittkopp, VP of Product at the IAB Tech Lab, for an intimate fireside chat on what’s happening in Ad Tech today and what matters most.

Agentic AI is quickly moving from concept to real-world application, reshaping how media is planned, bought, and optimized. But it’s not the only shift underway, transparency, CTV evolution, and the changes in the open web remain just as critical. As momentum builds across all of these areas, so do the questions: what’s real vs. hype, which use cases are actually scaling, and what comes next for the industry?

In this session, we’ll break it down:

• Agentic in action: Where it’s driving real value today, from workflow automation to real-time decisioning
• Transparency & trust: What’s fueling new supply chain transparency efforts, and the hidden behaviors (fees, data leakage, auction dynamics)
• CTV evolution: What to expect from new ad formats in terms of adoption, performance, and scale
• The open web narrative: What the IAB Tech Lab is actually hearing from members, and how we can leverage that information in client conversations
• What’s next: The evolving role of the IAB Tech Lab in setting standards and guiding responsible innovation