Backed by the Walmart Connect partnership, the full-stack offering is built for brands, agencies, and retailers.
NEW YORK (May 20, 2026) — Equativ, the leading independent end-to-end media platform, today announced the launch of its retail media offering in the U.S., bringing a proven commerce media solution to one of the fastest-growing retail advertising markets in the world. The launch is designed to help retailers, brands, and agencies activate high-impact shoppable formats both on-site and off-site,
The offering is underpinned by Equativ’s selection as a High Impact Creative partner within Walmart Connect’s Connect Select Marketplace, a curated marketplace within Walmart DSP. This builds on the company’s proven success in Europe with Retailink, the omnichannel advertising network of the Fnac Darty Group, one of Europe's leading retailers of cultural goods. The partnership's impact is measurable: a recent Shoppable Ads campaign run through Retailink on Maestro by Equativ curation platform delivered an 82% increase in clicks and a 32% lift in ROAS.
“There’s no better time than now to bring this offering stateside,” said Mike Sadicario, EVP Enterprise Media & Retail Partnerships, North America. “By combining full-stack on- and off-site capabilities with high-performance formats like Enhanced Shoppable Ads, we are meeting the surging demand for a truly closed-loop retail media funnel across every channel.”
As retail media spend continues to grow, advertisers are looking for platforms that combine first-party commerce signals, premium media environments, and measurable business outcomes. Equativ’s retail media offering does just that: helping retailers scale while bringing brands and agencies closer to consumers at the point of purchase.
The launch comes at a time of significant growth in the market. US retail media spend is expected to reach $113.01 billion by 2030, an increase of 57%, according to an eMarketer forecast published in March 2026.
The expansion builds on Equativ’s growing retail media momentum in Europe, dating back to the acquisition of Kamino Retail in September 2024, adding on-site capacities to its off-site operations. Equativ’s retail media platform empowers retailers with flexible, interoperable, and creative solutions to drive attention and conversion across every touchpoint, from CTV to digital commerce, delivering tangible attribution throughout the shopper journey.
As Equativ expands its retail footprint in the United States, the company also announced the strategic hiring of Jake Skarzynski as VP of Retail Media Partnerships, who will oversee the go-to-market efforts of the offering and Adrienne Ross Maihle as VP, Commercial Partnerships focused on DSP and platform partnerships such as Walmart and Amazon.
"The US retail media market is at an inflection point, and Equativ has built exactly the right infrastructure to capitalize on it. I'm excited to help brands and retailers unlock the full potential of what a truly independent, full-stack retail media platform can deliver," said Jake Skarzynski, VP of Retail Media Partnerships, Equativ.
With its US launch, Equativ's retail media offering gives brands and agencies a transparent, independent path to commerce media at scale navigating through a network of more than 500,000 premium publishers, while giving retailers the ability to maximize revenue through high-performing native shoppable formats, including Sponsored Products, Display, and Video.
Know more: equativ.com/retail-media
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory and audiences with advanced curation and cutting-edge ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, Equativ combines global scale with deep local expertise.
The End-to-End Media Platform Powering Attention, Quality and Outcomes
