Trainline teams up with Equativ to offer Brands Direct Access to Millions of European Travelers.

Two sector leaders join forces to simplify ad delivery for media buyers, offering direct access to 27 million active European travellers. 

‍LONDON, 16 September 2025 – Equativ, the leading end-to-end media platform, today announced a new strategic partnership with Trainline, Europe’s top independent rail and coach travel app. Thanks to this collaboration, Equativ's media platform, Maestro, now offers access to Trainline's in-app and web display inventory in the UK and key European markets through header bidding integration. 

This partnership solidifies Equativ’s position as a trusted partner for premium publishers and underscores its deep commitment to the high-value, fast-growing travel sector, where access to high-quality inventory is often fragmented. Travel brands, agencies, and trading desks will now benefit from direct, scalable access to Trainline’s context-rich, intent-driven inventory. Together, both parties aim to reduce industry reliance on inefficient, fragmented, multi-hop supply chains.

A smarter, shorter supply chain

“As demand for seamless, privacy-compliant access to quality inventory continues to rise, our partnership with Trainline reaffirms Equativ’s mission to deliver valuable opportunities for brands in the travel sector,” said Salomé Le Hyaric, Head of Supply at Equativ. “Trainline is a key player in European travel and together we’re enhancing the buying experience for agencies and brands looking to reach highly engaged travel audiences with greater precision.”

Trainline’s decision to partner with Equativ reflects a shared focus on transparency, user-centric advertising, and streamlined monetisation. By leveraging Maestro by Equativ platform, Trainline can activate its inventory more efficiently while buyers gain a clearer path to reaching consumers during key decision-making moments.

“Equativ has demonstrated the local expertise, programmatic technology, and supply chain integrity we need to advance our ambition of improving rail and coach travel experiences for all,” said Stéphane Gillet, Head of Programmatic & AdOps Europe at Trainline. “This partnership will help us better connect brands with our audience in a privacy-first, high-quality environment.”

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‍About Trainline
Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from more than 300 rail and coach carriers across 40 countries. We offer our customers the best value for their journey and smart, real-time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.

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