AI. AI. Addressability. AI. Company. CTV. Curation. Data. Product. Retail Media. Sustainability. Tech. Trends. All Articles. The End-to-End Media Platform Powering Attention, Quality and Outcomes. Advertiser Solutions. CTV. Retail Media.…
AI, Creativity, and Sustainability: Key Takeaways from Cannes’ Most Candid AI Panel. AI, Creativity, and Sustainability: Key Takeaways from Cannes’ Most Candid AI Panel.…
Is Agentic AI The Next Game-Changer In Advertising? Is Agentic AI The Next Game-Changer In Advertising? Agentic AI is set to change the way advertisers and ad tech providers plan and optimize their campaigns. Published. : March 10, 2025. Amy Bornong.…
AI’s influence extends deeply into media buying as well. Advanced machine learning algorithms now drive AI-powered bidding strategies, automate budget allocation, and make real-time adjustments to ensure advertisers maximize their ROI.…
Equativ Survey Reveals Shifting Consumer Habits: AI is Displacing Legacy Platforms. Equativ Survey Reveals Shifting Consumer Habits: AI is Displacing Legacy Platforms. Published. : September 10, 2025.…
Equativ Buyer Connect platform enhances its contextual technology by incorporating Illuma's AI expertise and content categorization. Published. : July 30, 2024.…
[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape. [Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape. AI is changing consumer habits, search, and advertising.…
Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. Published. : November 30, 2023.…
Our 2023 Cannes Lions recap explores five of the key topics that had everyone buzzing this year: addressability, CTV, attention, sustainability, and AI. Published. : August 8, 2023. Amy Bornong. Director of Marketing and Communications. August 8, 2023.…
Last year we announced a. partnership with Greenbids. , an advanced optimization engine that powers sustainable ad operations using AI.…
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