AI. AI. Addressability. AI. Company. CTV. Curation. Data. Product. Retail Media. Sustainability. Tech. Trends. All Articles. The End-to-End Media Platform Powering Attention, Quality and Outcomes. Advertiser Solutions. CTV. Retail Media.…
AI, Creativity, and Sustainability: Key Takeaways from Cannes’ Most Candid AI Panel. AI, Creativity, and Sustainability: Key Takeaways from Cannes’ Most Candid AI Panel.…
Is Agentic AI The Next Game-Changer In Advertising? Is Agentic AI The Next Game-Changer In Advertising? Agentic AI is set to change the way advertisers and ad tech providers plan and optimize their campaigns. Published. : March 10, 2025. Amy Bornong.…
AI’s influence extends deeply into media buying as well. Advanced machine learning algorithms now drive AI-powered bidding strategies, automate budget allocation, and make real-time adjustments to ensure advertisers maximize their ROI.…
Equativ Survey Reveals Shifting Consumer Habits: AI is Displacing Legacy Platforms. Equativ Survey Reveals Shifting Consumer Habits: AI is Displacing Legacy Platforms. Published. : September 10, 2025.…
Equativ’s Premium Inventory And Receptiv's AI Helped Pinnacle Advertising Reduce CPA by 26%. Equativ’s Premium Inventory And Receptiv's AI Helped Pinnacle Advertising Reduce CPA by 26%.…
Equativ Buyer Connect platform enhances its contextual technology by incorporating Illuma's AI expertise and content categorization. Published. : July 30, 2024.…
[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape. [Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad Landscape. AI is changing consumer habits, search, and advertising.…
What we uncovered: a season shaped by earlier shopping, price-conscious behavior, digital-first discovery, and the growing role of AI. From deal-hunting to gift inspiration, here’s how shopping is transforming—and how brands can keep up.…
Our 2023 Cannes Lions recap explores five of the key topics that had everyone buzzing this year: addressability, CTV, attention, sustainability, and AI. Published. : August 8, 2023. Amy Bornong. Director of Content Marketing. August 8, 2023.…
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