Data. Data. Addressability. AI. Company. CTV. Curation. Data. Product. Retail Media. Sustainability. Tech. Trends. All Articles. The End-to-End Media Platform Powering Attention, Quality and Outcomes. Advertiser Solutions. CTV. Retail Media.…
First Party Data. First Party Data. Addressability. AI. Company. CTV. Curation. Data. Product. Retail Media. Sustainability. Tech. Trends. All Articles. The End-to-End Media Platform Powering Attention, Quality and Outcomes. Advertiser Solutions. CTV.…
Navigating Data Clean Rooms: Part II. Navigating Data Clean Rooms: Part II. In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started. Published. : October 31, 2023. Lucie Laurendon.…
Navigating Data Clean Rooms: Part I. Navigating Data Clean Rooms: Part I. Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here's what you need to know to get started. Published. : October 23, 2023. Lucie Laurendon.…
Unlocking the Potential of First-Party Data: Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph to Drive Advertising Efficiency.…
Q&A: Digging Into Sports Fan Data With Sports Innovation Lab. Q&A: Digging Into Sports Fan Data With Sports Innovation Lab. In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.…
How IMVU Partnered With Equativ to Create a First-Party Data Strategy. How IMVU Partnered With Equativ to Create a First-Party Data Strategy. IMVU partners with Equativ to enhance its advertising capabilities by upgrading to a more advanced ad server.…
Smart AdServer launches curation offering, enabling media and data activation at scale. Smart AdServer launches curation offering, enabling media and data activation at scale.…
Valiuz expands its retail media data activation strategies with Equativ’s programmatic technology platform. Valiuz expands its retail media data activation strategies with Equativ’s programmatic technology platform.…
Smart AdServer and adsquare Partner to Increase Premium Publishers Revenue With Data Enrichment. Smart AdServer and adsquare Partner to Increase Premium Publishers Revenue With Data Enrichment.…
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