With the number of CTV endpoints expected to double next year, the growth potential in the category is quite large. This IAB France presentation offers insight on key CTV markets and the current trends in each.
About 500 million CTV endpoints currently exist across the global CTV universe and this number is expected to double next year. Andrew Rosenman, our CTV/Video Product Marketing Lead, recently took the stage at the IAB France's Ad and Tech Forum to discuss the opportunity this presents while sharing trends from some key global markets.
For additional insights and market figures, watch the entire presentation below:
https://youtu.be/rZW7uD9f5AU
Learn more about our CTV solutions or reach out to us, we'll be happy to plan a call with you!
As Director of Marketing and Communications at Equativ, Amy leads the company’s owned content, social media, and public relations strategies. Collaborating with stakeholders across the organization, she writes on topics ranging from Equativ’s product innovations to broader industry trends.
