Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.
After listening to feedback from more than 500 clients who have used our programmatic curation platform over the past four years, we recently announced a new name: Maestro by Equativ, and new enhancements to our existing platform. User insights, combined with legacy expertise and soon-to-come creative enhancements from our merger with Sharethrough, make Maestro by Equativ the most advanced end-to-end platform for enhanced campaign performance and greater control.
Below we break down exactly how the latest version of Maestro by Equativ offers even more scale, control, and innovation to help you reach your desired outcomes.
In today’s overloaded ad tech ecosystem, it’s no surprise that garnering attention is the biggest challenge advertisers face when trying to reach audiences at scale. With thousands of publishers and billions of online auctions taking place every second, it has become increasingly cost and energy-intensive for a DSP to evaluate every single bid request.
Then, imagine this for every publisher and every ad and it’s easy to see the likelihood of missed opportunities to reach your audience. Targeting at the SSP level can solve this challenge as it prequalifies ad opportunities, reduces wasted bids, and the chances that DSPs see relevant requests increase. Curating through an SSP also increases the chances that relevant supply is shown to the right buyers and doing so at scale with a platform like Maestro by Equativ results in:
The unique combination of scale, control, and innovation found on Maestro by Equativ ensures you can always deliver your best performance.
Maestro by Equativ’s global omnichannel marketplace features top-tier, direct scale across display, video, and native and includes over 500K publishers, apps, and leading media channels, offering the scale needed to make any campaign a success.
The platform’s key features were designed for efficiency and to offer unparalleled control over every step in the curation process from planning to curation and activation.
Access to real-time insights on your campaign reach, bid request volumes per DSP, and recommendations for CPMs.
Granular and transparent inventory targeting and advanced site list management.
Activate data at the SSP level for higher match rates and mitigate data loss from cookie-syncing across the supply chain whether it’s your 1st party data, your preferred partner’s data, alternative IDs, or Equativ’s proprietary data.
Easily leverage preferential supply conditions, apply different pricing strategies, or test new tactics.
Flexible business models that let you choose the pricing model that best fits your strategy, easy margin management, and clear pricing summaries.
Make better informed and faster decisions with real-time campaign insights, leverage report builder for detailed statistics, and use reporting APIs to automate reporting tasks.
Direct connections to Equativ supply, simplified campaign setup, better user match rates, and cost efficiency.
From creative enhancements to ethical media, Maestro by Equativ offers innovation to help you run campaigns your way.
Research-backed and exclusive creative solutions designed to boost performance and engagement, with more unique, turnkey ad enhancements to come soon!
With a simple and unique toggle button, campaign emissions can be reduced by removing climate risk sites with unnecessarily high emissions as measured by Scope3.
We’re very excited about the enhanced version of our programmatic curation platform and the opportunities it presents and we have more exciting developments yet to come. With Maestro by Equativ, you can quickly and easily begin conducting your best performance to date. Get in touch below to schedule a demo or to learn more.
As Director of Marketing and Communications at Equativ, Amy leads the company’s owned content, social media, and public relations strategies. Collaborating with stakeholders across the organization, she writes on topics ranging from Equativ’s product innovations to broader industry trends.
