Advertising isn't an inherently green industry. But, that doesn't mean there aren't ways to work towards becoming more sustainable. Download our sustainability guide for ways you can begin creating more sustainable advertising campaigns.
Advertising is not inherently a green industry. Ad creation, the allocation of ad space, and the distribution and storage of ad content all add a layer of emissions to a digital campaign. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable.
Starting somewhere is better than doing nothing
As brands, agencies, publishers, and ad tech providers we have the potential to come together to play a critical role when it comes to sustainability.
Our guide highlights key strategies to begin to drive real change including:
