Discover what to expect at the Green Media Summit London 2025, where global media leaders gather to advance sustainability in advertising. Join the movement for a greener media future on September 25 at the Barbican Centre.
This fall, the Green Media Summit is setting sail across the Atlantic for the first time. On September 25, leaders from across the global media and advertising industries will gather at the Barbican Centre in London to accelerate climate action and advance sustainability in advertising.
Launched in 2023 in New York City, the Green Media Summit has grown into the premier event dedicated to sustainability in media. After three groundbreaking editions in the U.S., we’re expanding overseas to London to reflect the global urgency of the climate crisis and the increasing demand for actionable solutions across every market.
Advertising is one of the world’s most powerful industries for shaping culture, behavior, and business practices. And in Europe, regulatory, cultural, and consumer expectations around climate action are reaching new heights. From navigating EU climate rules to embedding ethics into brand strategy, this London edition of the Green Media Summit will bring a distinctly European perspective to the challenges and opportunities that we face across our industry.
As extreme weather events intensify and global warming accelerates, the call for urgent action is clear. The Green Media Summit London is designed to move us from conversation to commitment, from pledges to practice, equipping attendees with practical tools and collaborative strategies to drive measurable change.
Leading climate expert and co-founder and host of Can Marketing Save the Planet Podcast Michelle Carvill will set the stage with an urgent look at the latest science, framing the critical role media and advertising must play in shaping sustainable behaviors and influencing systemic change.
Today's consumers demand more than promises; they expect brands to act. This panel, hosted by Aina Fuller, Marketing Director, Transformation & Sustainability at the Responsible Marketing Advisory, will explore how companies are embedding ethics and sustainability into their core strategies, and what brands require from the advertising and media industries to deliver meaningful, measurable impact. Hear from Tasha Lenton, Associate Director, Global + EMEA Media at Spotify, Emma Gibbs, Media Lead UK&I at Nestlé, and Sandeep Rana, Senior Director of Citizenship & Sustainability, UK & Ireland at Estée Lauder.
Is AI an environmental liability? Or is it a pathway to sustainable innovation? Alongside moderator Louise Watson, Jean-Baptiste Pettit, VP of R&D and Innovation at Perion, and Ann Coghlan, Co-Founder at Scope3, will debate the environmental footprint of AI while exploring how it can be harnessed to reduce emissions and drive more efficient, responsible media practices.
With billions in spend under their influence, agencies are central to driving sustainable change. This panel will spotlight how leading agencies are reshaping planning, buying, and measurement to align with ambitious climate goals. Moderated by Equativ's Jonathan Haines, and featuring, Tim Pritchard, Executive Director, Head of Content and Responsible Media at MG OMD, Andy Collins, Head of Planning at Wavemaker, Bea Willetts, Associate Director, Global Digital Standards and EMEA Partnerships at Publicis Group, and Annie Gibbons of dentsu.
As EU regulators intensify scrutiny of green claims, brands and agencies must ensure transparency and compliance. Stephen Woodford, CEO of the Advertising Association, will share practical lessons on meeting regulatory demands, avoiding greenwashing, and maintaining consumer trust.
Publishers, SSPs, DSPs, and data providers are stepping up with solutions to cut carbon across the media supply chain. In this special panel discussion, Guy Jones, Co-founder of The GoodNet will explore which technologies are driving the most scalable impact and how client demand is reshaping innovation alongside Nadia James, Global Ads Sustainability Marketing Lead at Google, Lea-Conti Fabra, Programmatic Strategy & Sustainability Lead at Tripadvisor, and Sara Vincent, Managing Director, UK at Utiq.
Sustainability and performance are no longer at odds. This special session will showcase case studies where greener advertising strategies reduced emissions while also delivering stronger advertiser results. Frank Maguire, SVP, Product Marketing & Sustainability at Equativ will offer up actionable steps for brands and agencies alike.
This isn't just another industry conference; it’s a movement. The London edition of the Green Media Summit is a space for candid conversations, groundbreaking research, and real solutions that address both business needs and planetary imperatives.
Attendees will walk away with:
This is one event you won’t want to miss. Secure your spot today!
Frank is a digital advertising veteran with over a decade at Sharethrough (now Equativ), where he researches human responses to advertising to help brands and agencies navigate evolving media behaviors. Passionate about sustainability, he completed Harvard Business School’s “Sustainability in Business” certification and has led industry-first initiatives such as GreenPMPs and the Green Media Summit. Beginning his career on the agency side with clients like Nestlé, Pfizer, and Wyndham, he later opened and grew Sharethrough’s East Coast headquarters in NYC, prior to its merger with Equativ.
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