Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.
Reporting plays a very important role in the success of your programmatic campaigns. The data from your campaigns that you collect gives you access to precious information in real-time in order to analyze and optimize your current or even old campaigns. Reporting gives you the opportunity to optimize the performance of your campaigns, in real-time, by removing the assumptions and getting closer to your campaign goals.
One of the recommendations in setting up and reading reports for a campaign is to not wait for the end of a campaign to create and generate reports. Indeed, waiting for the end of a campaign to analyze it using reports will leave you with major gaps in the activity of your campaign and will not allow us to optimize it to boost performance.
To help you create reports and simplify your reading, you must also rely on a powerful and easy-to-use tool.
Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.
To solve this problem, we decided to run different surveys and workshop with publishers and here are the key highlight that we gathered about your reporting needs.
One simple tool - Easy to set-up
Instant Insights displays complex programmatic data in real-time. Measure campaign performance, do day-to-day monitoring, 1st level of troubleshoot deals and identify opportunities with fresh, up to the minute data. Its powerful insights will help you stay up to date on and ensure the optimization of your monetization campaigns.
As Director of Marketing and Communications at Equativ, Amy leads the company’s owned content, social media, and public relations strategies. Collaborating with stakeholders across the organization, she writes on topics ranging from Equativ’s product innovations to broader industry trends.
