Contxtful is an ambitious AI-suite focusing on delivering ads to users identified as “receptive” to the advertiser’s message when they see it.
Reduction in CPA
Contxtful is an ambitious AI-suite focusing on delivering ads to users identified as “receptive” to the advertiser’s message when they see it. By analyzing micro-patterns to define the receptivity of each user, Contxtful delivers maximum campaign efficiency and effectiveness. Their partner Pinnacle Advertising turned to them to optimize their digital strategy focusing on conversion by delivering ads to receptive audiences for a major retail client.
In 2025, Contxtful turned to Equativ’s services to access the premium inventories needed to leverage their technology and target “receptive” users for their online campaigns. The use of the self-service platform allowed them to target highly-relevant audiences, at scale, with a clear view and great control.
Product
Maestro
Audience
Contxtful Receptive users
Campaign Goals
Region
Global
Contxtful’s Technology resulted in Pinnacle Advertising achieving a 26% reduction in their CPA when targeting receptive users online using Equativ’s premium inventories.
The End-to-End Media Platform Powering Attention, Quality and Outcomes
