Kabrita, a premium goat milk formula brand under Dutch dairy group Ausnutria, partnered with Equativ to launch a high-impact digital campaign across the UAE and Saudi Arabia.
Video Viewability Rate (VVR)
CTR - Over 2x Original Benchmark
Average Uplift In Brand Awareness
Kabrita, a premium goat milk formula brand under Dutch dairy group Ausnutria, partnered with Equativ to launch a high-impact digital campaign across the UAE and Saudi Arabia. The goal: increase brand awareness and engage health-conscious parents aged 25–45. The brand sought to enter a competitive infant nutrition market with a dual objective — build brand equity and deliver measurable performance.
Equativ’s brandformance strategy combined advanced contextual targeting (592 custom health, wellness, and lifestyle keywords) with 11 culturally tailored interactive ad formats in English and Arabic, including video carousels, sliders, and immersive off-social story ads. Continuous optimization ensured both scale and brand safety, while a brand lift study measured true impact.
Product
Custom Brandformance Campaign
Audience
N/A
Campaign Goals
Region
UAE & KSA
Equativ’s precision media execution delivered measurable brand growth for Kabrita in the MENA region.
Performance enhancement
Brand lift
Creative engagement
Kabrita’s performance underscores how data-driven advertising and creative excellence can work hand-in-hand to drive real brand value. It also highlights the growing importance of regional relevance, multilingual content, and contextual precision in engaging the next generation of digital consumers.
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